The beginning of what was once the largest brewery in the world, began in 1742 when Samuel Whitbread formed a partnership, with Godfrey & Thomas Shewell.
After Godfrey Shewell withdrew from the partnership, Samuel Whitbread & Thomas Shewell acquired the large site of the King's Head Brewery in Chiswell Street in 1750. The name Chiswell str
The beginning of what was once the largest brewery in the world, began in 1742 when Samuel Whitbread formed a partnership, with Godfrey & Thomas Shewell.
After Godfrey Shewell withdrew from the partnership, Samuel Whitbread & Thomas Shewell acquired the large site of the King's Head Brewery in Chiswell Street in 1750. The name Chiswell street, means stony or gravely soil.In the 13th century it was known as Chysel Strate. In 1458 Cheselstrete, & in the Elizabethan period Chiswell, from Old English 'ceosol' a flint or pebble.
This is very good news for me, as it is sited in the area which my guiding qualification covers.
The new site was mainly to be used, for the production of Porter, which you may have already learnt was extensively brewed during the 18th century. The site was named the Hind Brewery after the Whitbread family coat of arms.
Samuel Whitbread, due to the success in prosperity, he received from the production of Porter, helped him to become a member of parliament. This was also to continue with his heirs, to cement the Whitbread name in becoming synonymous to a life in politics.
In 1768, Samuel Whitbread became member of parliament for Bedford, serving the const
Samuel Whitbread, due to the success in prosperity, he received from the production of Porter, helped him to become a member of parliament. This was also to continue with his heirs, to cement the Whitbread name in becoming synonymous to a life in politics.
In 1768, Samuel Whitbread became member of parliament for Bedford, serving the constituency continually for 22 years. The connection with Westminster was to continue, when Samuel Whitbread Jr, born in 1758 succeeded his father to the same seat in 1790 a couple of years after the passing of his father.
However, father & son were on different sides of the political spectrum. Samuel Whitbread Jr was a member of the Whig. Although their views in politics may of differed they were united to put an end to slavery. Samuel Whitbread II was extremely enthusiastic for the causes of liberty & peace being outspoken in his hatred for all forms of injustice & oppression.
Being up with the times Samuel Whitbread introduced pioneering new brewing techniques.
In 1784 he installed the first ever steam engine by the famous engineer James Watt, helping to streamline production & output.
This was such a big thing at the time that in 1787, the intrigued helped encourage a visit to Chiswell Street, by King George I
Being up with the times Samuel Whitbread introduced pioneering new brewing techniques.
In 1784 he installed the first ever steam engine by the famous engineer James Watt, helping to streamline production & output.
This was such a big thing at the time that in 1787, the intrigued helped encourage a visit to Chiswell Street, by King George III, & Queen Charlotte, accompanied by the three Princesses. The event was widely reported in the newspapers of the day, with the king," wonderfully pleased", with the innovative steam engine. The three Princesses were treated to a brief tour of the stables.
King George III was very impressed being able to guess the height of the chief Shire horse presented to him by the head horse keeper.
When Samuel Whitbread passed in 1796, he passed the brewery onto his son Samuel Whitbread Junior.
By 1799 the company adopted the name Whitbread & Co Ltd in 1799
By the beginning of the 19th century, the brewery was regarded as one of Londons principle places of interest. It's a shame, I would of loved to have been a tour guide around at the this time. I imagine though, I would have had to a strong pair of wellies to dodge the mire & muck, & a good quality aftershave to hide the smells of London.
As Drury Lane was being ravaged by fire in 1809 one of its principal shareholder a Richard Brinsley Sheridan, member of Parliament & diarist whilst learning of the news during a sitting of parliament was approached by a friend asking if he would move its adjournment. Sheridan replied that ,"whatever the extent of the calamity it must not interfere with the public business of the country". Later Sheridan watched the blaze from a window in a covent garden coffee house drowning his sorrows with glasses of port.
Being heavily in debt Sheridan could rely on his friend Samuel Whitbread II.
In a letter to Whitbread asking for financial help, Sheridan quoted Whitbread in," a careless conversation", that they had had, Whitbread would have no objection, being part of the committee ,to assist in a plan for the re-building of Drury Lane. Sheridan was trying to convince Whitbread that his help would go a long way in retrieving a great property to its previous glory.
The problem was that the committee of friends & financiers that Whitbread was chair of, the hope of financial gain was not forthcoming as the theatre din't become profitable to help a fair share of dividends to come their way.
Alas Samuel Whitbread II died in 1815, it wasn't until 1819 the Whitbread family name was to continue. William Henry Whitbread, & his brother Samuel Charles Whitbread joined the business. Then in 1840, another parliamentarian was to become a partner. Shaw Lefevre married into the family, when he married a daughter of Samuel Whitbread II. Entering Parliament in 1830 as a Whig he went onto being elected, the Speaker of the House of Commons in 1839. Due to this endeavour, Whitbread's Brewery owes the honour, of its horses pulling the Speakers coach, at state occasions. No one really knows when this first took place, but it may have begun, due to the fact that Shaw Lefevre residence at the Speakers House, was being rebuilt after a fire. He may have been driven in the coach, to the state openings of Parliament asking the Brewery to supply him with horses.
The coach appeared on special occasions. When the Speaker was driven in it, he was accompanied by the Sergeant-at-Arms carrying the Mace, & the Speakers Chaplain escorted by a Life Guardsman.
The Brewery horses, were also used to help pull the coach ridden by King George V in 1935, at his Silver Jubilee procession. Horses were also used in 1937, to pull the coach at the Coronation of King George VI & Queen Elizabeth, & again of Queen Elizabeth II in 1953.
Whitebreads Shire horses have always been an integral part of the history of the brewery. In 1750 60 horses were kept at rented stables in Grub Street now named Milton Street, until the breweries own stables, began to be built in 1758. As the breweries production expanded, a larger stabling facility was needed.
In 1897 Garrett Street stable was open, this was a state of the art, industrial building which housed 100 horses. Built over three stories, cast iron columns were required, to support brick arched floors, to help cope with the combined weight, of the strong lovable horses. The horses were vital in the breweries success, being used to deliver beer around the City of London, in a 10 mile radius. By 1904 the number of horses was at a staggering 400.
During the First World War, 118 horses were commandeered by the Government, to help in the war effort alas none were to return home. The horses, also became a vital advertising tool, often paraded at carnivals, & country shows, they must have been a spectacular sight.
Alas, from the early part of the 20th century the number of horses started to diminish, due to mechanisation. The introduction of lorries, & heavy goods vehicles, meant the need for a large number of horses was no longer required.
By the 1960's only 32 horses remained, Whitbread as a company stopped brewing beer in 2001 completely moving onto other ventures.
The Weald of Kent, was a hive of activity, especially during the hop picking season. This area was known as the ,"Mother of Hop", where hops were planted in large quantity. Beltring & Stilstead farms near Tonbridge, grew some 300 hundred acres of crops.
During the month of September, over 2000 Londoners migrated to help in the cultivation of this vast amount of crops, men, women,& children travelled from the East End yearly, to help harvest the hops, brewers needed to help with the countries thirst for beer.
Families would receive letters from the farmers, inviting them to work picking hops. Crockery, clothing, food,& bedding were packed for the trip, anything to make their accommodation more homely.
A special hop service,from London Bridge would sometimes take up to several hours to take the hop pickers to their country destination with the farmers laying on wagons to take them to their accommodation.
They would stay in huts on the farm, for up to periods of 6 weeks. It was seen not just as a way of earning extra money, but also as a kind of working holiday, to escape living in a dirty, polluted city. After a long day in the Hop Gardens, if funds were available, many of the families may have enjoyed a pint at the local pub. Those, who were not so fortunate, made the most of their time away from the big smoke.
They would entertain themselves, in evenings around the campfire, at the weekend, friends & family would join those hop picking, some putting on plays & other forms of light entertainment.
Like their father & grandfather both served as members of Parliament. In all the dynasty covered a period of 142 years in politics.
Only Samuel Whitbread III held achieved office, becoming Civil Lord of the Admiralty in Lord Palmerston's last administration.
1868 Whitbread's bottling store came into being. Over 24,000 bottles could be corked, proving how popular bottled beer became. Depots as well as the one in Gray's Inn Road popped up in Birmingham, Liverpool & all the other main cities in the United Kingdom.
More or less 100 years later after the introduction of bottled beer to keep up with the on-going trends, noticing the United Kingdom was acquiring the taste for lager, Whitbread reached a deal to brew Heineken under licence.In 1961 joining forces with Heineken's of Holland. A decade later they had 20% of the market.
In 1974 Whitbread's started branching out when in it bought the food chain Beefeaters Steak house. Then in the late 1980's, & early 1990's it bought its 1st Travel Inn. Other businesses were bought, such as David Lloyds leisure, Marriott Hotels, TGI Fridays, Pizza Hut, & Premier Lodge hotels.
Costa Coffee was also acquired from Sergio & Bruno Costa. The buying of these commercial enterprises didn't last long, as they were sold along with the closure of the brewery in 2000. The present situation of the business is that it is heavily involved with the Premier Inn hotel chain.
Whitbread PLC is the UK's largest operator of hotels and restaurants, with some of the UK’s most successful hospitality brands.
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